Imagine a scenario where a homeowner requests that listing photos be removed after their purchase has closed. Perhaps the new owner is privacy-conscious, or maybe they prefer not to have internal photos of their home displayed indefinitely. When photos are hosted on platforms like Zillow through Aryeo, agents may find they lack the power to fulfill such a request. In this case, the inability to comply may not only lead to tension between the agent and the client but could also create ill will toward the agent, who appears unable—or unwilling—to meet their client’s request. In another scenario, consider a situation where Zillow secures a listing from a new agent. Due to the broad license granted by Aryeo, Zillow could use the original listing media from a different agent to market the new listing, effectively “recycling” images to suit its own purposes. For the original agent, this means that photos they commissioned for one listing may now be used in ways that they did not intend, further diluting their control and brand presence. These scenarios underscore the risk of ceding control to third-party platforms. Not only can it impact an agent’s relationship with clients, but it also raises questions about the integrity of listings and the unique value agents bring to the table.